Internet Marketing Speaker, Consultant, and Trainer - Paul Kaufman

Paul Kaufman is a professional Internet marketing speaker, consultant and trainer. Having worked in online marketing since the late 1990's, he has web skills that have enabled him to help countless companies and organizations achieve their online marketing goals.

Over a Decade of Internet Marketing Experience

Paul started helping companies with their search marketing needs in 1997 when he started Kaufman Web Design, a business with the goal of building professional web sites that rank well in the search engines. From that point on, Paul continued to help companies gain top search engine spots so they could realize their profit and exposure goals. He studied search engine optimization, inbound marketing, pay per click tactics, as well as how to use the power of social media. During this time, Paul also taught clients why Internet marketing is so important and how to leverage it . IN 2005, he started his work as an Internet Marketing Speaker presenting at events throughout the US.

A Successful Trainer of Adult Learners

Since first training EPA employees in the late 1990s, Paul has successfully taught countless groups of technical and non-technical people alike. From content management systems, to search engine marketing, to application development and more, Paul has years of experience helping adult learners tackle new concepts. With a graduate degree in Adult Education, he brings an in-depth understanding of how adult learners process and retain new information. His teaching style is consistently described as friendly and engaging.

A Wide Range of Web Skills

Being adept at Internet marketing relies on understanding the many components of a successful web site. Paul has over a decade of experience helping clients with web site development, usability testing, information architecture, and graphical design. These interrelated skills allowed him to build a successful web design and Internet marketing company (Kaufman Web Design), which has grown steadily since 1997. When Paul speaks of tactics to enhance a web site's search engine exposure, for example, he knows the gritty details of HTML and interface design that's required to make it happen.

A Successful Entrepreneur

Having built a successful company from the ground up, Paul is keenly aware of the challenges every business must face to be successful. He knows the power that a comprehensive Internet marketing effort can bring to an organization and how it can help drive a company's growth. Internet marketing is not about simply acquiring top rankings. Only when a web site is converting visitors into real customers can it be labeled as a success. He also creates training and seminar presentations to assist companies and organizations acquire the knowledge they need to outperform their competition.

A Foundation in Education and Certifications

With his degrees in Communication and Education, combined with certifications in technical writing and graphic design, Paul has always strived to keep learning. His Master's degree in Adult Education has been of substantial benefit in providing a depth of knowledge to his training sessions and public speaking engagements. This dedication to continual learning has helped provide the foundation for Paul's reputation as a leader in Internet marketing. If you need an Internet Marketing Speaker, consultant or trainer, contact Pitch Perfect Marketing today.

Paul's Credentials:

  • Master of Education (M.Ed) - North Carolina State University
  • Certificate in Software Technical Writing - Durham Technical Community College
  • Certificate in Computer Art and Animation - School of Communication Arts
  • Bachelor of Science in Communication - University of Miami
  • Certified IBM Instructor - LN Application Development
  • Certified Lotus Notes Professional (CLP) - Application Development