Internet Marketing Speaker, Consultant,
and Trainer - Paul Kaufman
Paul
Kaufman is a professional
Internet marketing speaker, consultant and trainer.
Having worked in online marketing since the late 1990's,
he has web skills that have
enabled him to help countless companies and organizations
achieve their online marketing goals.
Over a Decade of Internet Marketing Experience
Paul started helping companies with their
search marketing needs in 1997 when he started Kaufman
Web Design, a business with the goal of building
professional web sites that rank well in the search engines.
From that point on, Paul continued to help companies
gain top search engine spots so they could realize their
profit and exposure goals. He studied search engine optimization,
inbound marketing, pay per click tactics, as well as
how to use the power of social media. During this
time, Paul also taught clients why Internet marketing
is so important
and how to leverage it
. IN 2005, he
started his work as an Internet Marketing Speaker presenting
at events throughout the US.
A Successful Trainer of Adult Learners
Since first training EPA employees in the
late 1990s, Paul has successfully taught countless groups
of technical and non-technical people alike. From content
management systems, to search engine marketing, to application
development and more, Paul has years of experience helping
adult learners
tackle new concepts. With a graduate degree in Adult Education,
he brings an in-depth understanding of how adult learners
process and retain new information. His teaching style
is
consistently
described as friendly and engaging.
A Wide Range of Web Skills
Being adept at Internet marketing relies
on understanding the many components of a successful
web site. Paul has over a decade of experience helping
clients with web site development, usability testing,
information architecture, and graphical design. These
interrelated skills allowed him to build a successful
web design and Internet marketing company (Kaufman
Web Design), which has grown steadily since 1997.
When Paul speaks of tactics to enhance a web site's search
engine exposure, for example, he knows the gritty details
of HTML and interface design that's required to make
it happen.
A Successful Entrepreneur
Having built a successful company from
the ground up, Paul is keenly aware of the challenges
every business must face to be successful. He knows the
power that a comprehensive Internet marketing effort
can bring to an organization and how it can help drive
a company's growth. Internet marketing is not about
simply acquiring top rankings. Only when a web site is converting
visitors into real customers can
it be labeled as a success. He also creates training
and seminar presentations to assist companies and organizations
acquire the knowledge they need to outperform their
competition.
A Foundation in Education and Certifications
With his degrees in Communication and Education,
combined with certifications in technical writing and
graphic design, Paul has always strived to keep learning.
His Master's degree in Adult Education has been of substantial
benefit in providing a depth of knowledge to his training
sessions and public speaking engagements. This dedication
to continual learning has helped provide the foundation
for Paul's reputation as a leader in Internet marketing.
If you need an Internet Marketing Speaker, consultant
or trainer, contact
Pitch Perfect Marketing today.
Paul's Credentials:
- Master of Education (M.Ed) - North
Carolina State University
- Certificate in Software Technical
Writing - Durham Technical Community
College
- Certificate in Computer Art and Animation
- School of Communication Arts
- Bachelor of Science in Communication
- University of Miami
- Certified IBM Instructor -
LN Application Development
- Certified Lotus Notes Professional (CLP) -
Application Development
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